If optimizing your landing pages was easy, you wouldn't be reading this. Landing pages are tricky beasts. They need to stand alone, as well as being a functional part of your whole digital ecosystem. Like any other ecosystem, if your landing pages aren't pulling their weight, other parts of your business will be affected — especially if you're throwing money at paid ads that funnel into these pages.
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The most common knee-jerk reaction SaaS companies have when they suspect an organic or paid landing page is underperforming, is to hire an agency. But after mopping up the terrible landing page work of several "good" agencies, I know for a fact that this sometimes isn't the best idea.

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Full-service CRO agencies promise the world. They’ll optimize your SEO, polish your UX, tweak your ads, and sprinkle fairy dust over your website, all while charging you a retainer price that's so large your CFO starts stress-browsing “jobs in accounting.”

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The problem? Agencies tend to be stretched thin, juggling dozens of different accounts with limited time and resources. They also focus on driving a high quantity of leads to your pages, instead of focusing on driving high quality leads.

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Your landing pages (e.g. the most important part of your paid funnel!) get treated like an afterthought. Junior team members who don’t know your product, your audience, or what keeps your growth team pacing the floor (hello, wasted ad spend) end up “optimizing” with a template that’s older than your last browser cache refresh.

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If you’re pouring tens of thousands a month into paid ads but your landing pages are leaking conversions, you don’t need a full-service agency. You need me!

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Why agencies might not be the best solution if you need SaaS landing page optimization

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Hiring an agency to optimize your landing pages seems like a logical move. They’ve got the team, the processes, and the track record. Or so their pitch deck would have you believe.

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But when it comes to landing page optimization for SaaS, most agencies fall flat. Why? Because their approach is too broad, too slow, and too disconnected from the nuances of your product and audience.

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Here’s why agencies tend to miss the mark:

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Generic playbooks that ignore SaaS realities

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Most agencies rely on templated, one-size-fits-all processes. They’re great at creating cookie-cutter advice, but SaaS doesn’t fit neatly into their playbook.

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For example, let’s say you’re selling a complex B2B product with a high ticket subscription price. An agency might roll out the same advice they’d use for a DTC mattress brand: “Make the page more visual! Add emojis! Simplify the CTA!” That might work for a $100 impulse buy, but not for a product that requires buy-in from three departments and a six-figure budget approval.

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Agencies often stop at “above-the-fold” hacks, like placing a giant button and a catchy headline at the top of the page. While that’s often fine for simpler products, SaaS buyers need more context. If the page lacks detailed, persuasive messaging, no amount of hero section wizardry will save it.

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Overemphasis on micro-optimizations

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Agencies are notorious for chasing vanity optimizations, tiny tweaks that don’t actually impact your bottom line.

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Changing your CTA button from blue to green isn’t going to 10x your conversion rate. If your headline doesn’t resonate and your value prop isn’t clear, no button color in the world can save your landing page.

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Part of your retainer budget might also be spend on A/B testing of meaningless changes. Agencies will proudly report that they tested “three different button placements” or “five font styles.”

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Meanwhile, your conversion rate remains flat because no one addressed the core issues: your message, your offer, and the clarity of your call-to-action.

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Misaligned priorities and team silos

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At agencies, landing page optimization rarely gets the attention it deserves. It's often buried under layers of bureaucracy and competing priorities.

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Your account manager might be juggling six other clients, and for optimization chages he has to check with the design team, who then needs input from the copywriter, who has to wait for the strategist. By the time changes are approved and implemented, you’ve burned weeks of ad spend on a landing page that’s still underperforming.

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Agency teams also work in silos, so designers might focus on aesthetics while copywriters aim for SEO or word count to fit into a pre-built design. The result? A pretty page that doesn’t sell, or clever copy that doesn't drive revenue.

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Junior talent are running your project

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During the sales process, agencies love to highlight their senior strategists and CRO experts. But once you sign the contract, your work gets passed down to junior team members, because the big names are busy pitching new clients. I know this because I've been a junior contractor for a lot of agencies.

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One SaaS company I worked with previously hired an agency that guaranteed optimization. What they got was a handful of junior copywriters who were given a generic "Marketing Martha" persona PDF and a tone of voice guide. But they didn’t have any concrete understanding of the product or the buyer’s pain points. The resulting landing pages were stuffed with generic phrases like “AI-powered insights” and “streamline operations” that didn't resonate at all with the decision-makers who landed on the page.

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Junior talent has to start somewhere to get experience, but they often lack the experience and confidence to challenge best practice assumptions or dig deeper into what will drive conversions. Diagnosing the root problem means taking a qualitative and quantitative approach, and that rarely happens.

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Slow, process-heavy delivery timelines

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Agencies are built for scale, not speed. They love meetings. They love reports. They looooove presenting deliverables.

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What they don’t love? Getting things done quickly :)

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Say you’re running paid ads at $50 per click, but your landing page is leaking visitors like crazy. You bring the problem to your agency. Three weeks later, they deliver a 15-page strategy deck filled with recommendations like “improve clarity” and “optimize CTAs.”

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Meanwhile, your ad budget is gone, and your CEO is asking why conversions are still down. Awkwarrrrrd.

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With agencies, implementing changes seems like it takes forever, because every decision requires layers of approval. The strategist drafts the plan. The account manager tweaks the plan. The design team “has questions.” Then the client (that’s you) has to review it again.

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By the time everything goes live, you've already lost a ton of great leads.

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Lack of SaaS-specific expertise

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Most agencies pride themselves on being industry-agnostic, meaning they work with every type of business under the sun. That’s fine for them, and it makes sense for their business model. But it's terrible for you. The SaaS model requires a deeper level of understanding than most generalist agencies can offer.

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Agencies might suggest simplifying your landing page messaging to cater to everyone. But SaaS decision-makers (like CMOs and VPs) are smart, skeptical, and short on time. They don’t need simple. They need clear, specific, benefit-driven copy on the page that speaks directly to their needs.

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Agencies can also overlook the SaaS funnel. SaaS buyers rarely convert on impulse, or on their first visit to a page. They’re moving through a considered purchase journey that requires trust-building, friction-reduction, and clear next steps (like booking a demo or starting a trial).

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If your landing page doesn’t address their objections and differentiate you from the other competitors that are being considered, you’ll lose them.

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Results aren’t measured where it counts

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Agencies love to highlight their process, but they often gloss over actual results. An agency might proudly tell you they improved bounce rates by 12%. Cool, but did those changes lead to more demo signups, trial conversions, or money in the bank? If not, who cares?!

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Surface-level metrics like traffic and click-through rates don’t matter if your CPA is sky-high and your conversions are stuck in the basement.

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Why working with me is different

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If your landing pages aren’t converting, you don’t need someone woptimization. You need someone who obsesses over it.

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When you work with me instead of a full-service CRO agency, you get a streamlined, focused approach designed for one thing: getting your landing pages to convert better and drive revenue.

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I ONLY work on landing pages - nothing else

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I’m not here to manage your PPC campaigns, audit your entire website, or write content. I only focus on your landing pages, and specifically on turning paid ad landing page traffic into actual revenue.

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Landing pages are different from other website pages. You don’t have the luxury of a visitor's time or patience. You have one shot, a few scrolls, and 10 seconds (if you’re lucky) to convince your visitor to take the next step, or make a decision that puts you on their purchasing shortlist.

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Agencies often take a website-first approach, treating your landing page like an extension of your homepage. But landing pages require focused copy, a single clear action, and a strategic layout. Every scroll and every click counts.

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You get a direct, hands-on partnership

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I'm a solo consultant, strategist, and copywriter. That's a lot of hats, but that's the way I like it!

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You won’t be handed off to a junior writer, because I need to see that every part of your landing page creation and optimization is up to my standards, and it's much easier and faster if I do this myelf. Also, I really enjoy it (I know, weird...)

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With agencies, you often feel like a tiny cog in a big, impersonal wheel. One of my clients complained that their agency’s “optimization team” didn’t even know their product’s name during a check-in call. Oof.

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When we work together, you work directly with me. Every headline I write, every subhead I optimize, and every test I set up is done personally. I’m in the trenches with you, troubleshooting problems, gathering data-driven ideas, iterating on wins, and ensuring your ad budget isn't going to waste.

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I know your growth goals because I’m constantly aligned with them.
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Faster results: I move at the speed of ROI

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As I mentioned above, agencies are process-heavy and love “moving things to next week.”

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I move at the speed your ad budget demands: fast.

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One client brought me in after spending two months waiting for an agency to roll out their first A/B test. Two. Months. I turned around three landing page tests in less than three weeks, and they saw a 21% bump in free-to-paid trials immediately.

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Paid ads don’t care about your agency’s meeting schedule. Every day you’re running traffic to an underperforming page, you’re losing money. Because I work solo, there’s no bureaucracy slowing things down. You get fast optimizations, faster insights, and even faster wins.

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Speed matters. And I prioritize it because your ROI does.

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Tailored strategy for every landing page (no cookie-cutter playbooks!)
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Your SaaS company is unique, and your audience is unique. They have distinct needs, pain points, and buying behaviors. But most agencies will try to fit you into a generic CRO framework that might as well have come out of a PDF they downloaded.

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I don’t do one-size-fits-all strategies. I take the time to learn about your product, research your customers, and talk through your growth goals. Then I make sure every landing page, test, and iteration aligns with that.

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No templates. No confusing jargon or buzzwords. No templates. Just a tailored strategy designed to win over your audience.

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I have a deep understanding of the SaaS industry

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I've been writing for SaaS companies, from startups to global giants, for 8 years now. And whenit comes to landing pages, SaaS isn’t like other industries.

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Your buyers are busy, skeptical, and making decisions that impact their team, their budget, and their KPIs. You don’t have time to “educate” an agency about how SaaS works. And they don't have time to listen.

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Here’s why my laser-focused SaaS experience gives you a competitive edge:

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I understand what high CAC means for you

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Every click costs you. In SaaS, high CAC is a reality, and optimizing your landing page is the fastest way to make that spend profitable. I prioritize conversion-focused messaging to turn those expensive clicks into more qualified leads and paying customers.

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I translate features into tangible benefits

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Tech-heavy jargon and a shopping list of product features is the enemy of landing page conversions. I take your complex product features and translate them into clear benefits that decision-makers actually care about — saving time, reducing costs, driving revenue, and increasing happiness.

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I know how to build trust quickly

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SaaS buyers need confidence before they act, especially if they're buying into a high-ticket subscription. I use proven trust-builders like:

• Specific testimonials from your best buyers (not vague “John S.” quotes).
• Case studies with quantifiable results.
• Powerful social trust signals like logos, awards, or “as seen in” mentions.
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I optimize for conversion stages

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Whether your visitor is problem-aware, solution-aware, or ready to buy, I tailor the messaging to meet them where they are, and nudge them to take the next step.

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I get results, and I can prove it

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Agencies love showing you their process, decks, audits, and roadmaps. But here’s the reality: your CEO doesn’t care about deliverables. They care about results.

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Here’s what you can expect when we work together:

• Increased conversions: One client’s demo signups doubled after I simplified their messaging and optimized their hero section CTAs.
• Lower CAC: Another client reduced their acquisition costs by 20% by aligning their ad copy with an optimized landing page.
• Faster insights: I test meaningful qualitative and quantitative page changes that actually move the needle.

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When you hire me, you don’t get a pile of fluff and more things to read. You get a fully optimized landing page, a done-for-you monthly optimization process, and measurable wins that drive revenue.

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Ready to turn your landing page into a B2B buying machine?

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If you’re tired of wasted clicks and want to see real results from your paid ad landing pages, let’s talk.

Book a no-strings 15-minute consult here

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