B2B SaaS Copywriter — Landing Pages & Optimization
Lead gen landing pages for SaaS companies who are ready to scale
75% of SaaS landing pages don’t convert effectively. I’ll make sure yours isn’t one of them.
I specialize in helping SaaS companies turn their underperforming landing pages into revenue-generating assets that drive more MQLs,
reduce CPL, and increase ROI.
Book a 15-minute consult
I work with one new client a month on landing page optimization.
We'll be testing, measuring, and improving everything as we go — so you can see ROI as it happens.
I've delivered 97x ROI for an enterprise SaaS, and doubled free trial sign-ups for a SaaS startup after optimizing their lead gen landing pages.
What would these results look like for your business?
An optimized landing page is your competitive advantage
Every unoptimized page is a missed opportunity for revenue and sales.
Every day you delay fixing it, your competitors are capturing the leads that should be yours.
How much money are you leaving on the table by
not optimizing?
I help you increase conversions, without increasing ad spend
I've talked with a lot of companies who treat their landing pages as a once-and-done asset, or optimize based on guesswork. If you're doing either of these things, you're unlikely to see the results you're after.
Here's what we'll be doing differently when we work together...
Strategy &
Research
Landing pages are one of your key growth levers, so copy, design, and and optimization needs to be done strategically. I developed my signature TEST Framework™ to take all the guesswork out.
My process focuses on customer research, qualitative and quantitative data, and buyer psychology to identify page problems — and solutions!
Copywriting &
UX
Based on your data, I combine conversion-focused copywriting with behavioral design to develop landing pages that align with what your customers actually care about.
Every page is developed with your business goals in mind, helping you increase ROI and gross profits, and lower CPL.
Measuring & Optimizing
Our ongoing goal is to figure out what’s standing in the way of conversion uplift, and how we can improve it.
I monitor analytical and behavioral data on the page to build out strong optimization hypotheses that we can implement and track month on month.
Tap into my experience working with leading SaaS and Ecommerce companies like:
It has honestly been such a joy to work with you, and the data does not lie when we look at how successful this project has been.
The content you have created has helped contribute to a +105% YoY increase in our total number of search rankings, with a huge +889% YoY increase in our website ranking in positions 0-3.
This has led to a +84%YoY increase in visits to the blog, and generated a humungous +1,416% YoY increase in direct sign-ups from the blog.
Catherine Lux
Head of Content, Amazon
We cooperated with Rachael on several large-scale copywriting projects, as well as ongoing writing assignments for our corporate blog and case studies.
The results have always been fantastic, and I highly recommend Rachael as a creative and competent copywriter.
Martin Konrad
CPO and Co-founder, Worksuite
I worked directly with Rachael on an email project and let me tell you about the heart and talent in this copywriter!
She’s more than a copywriter: she’s a strategist and valued partner. Rachael thinks of angles you didn’t and creates compelling email campaigns that lead to massive results. Hire her now before she’s completely booked!
Val Geisler
CEO, Fix My Churn
Want to get more ROI from your lead gen landing pages?
Book a 15-minute call to talk through what's happening in your business, your conversion goals, and specific solutions that can help.
