Hi, I’m Rachael

I help established SaaS and B2B companies create clear, specific messaging for their lead gen and paid ad landing pages — so they can get more revenue from existing traffic.

Agencies might promise you more clicks, but my landing pages are designed specifically to get you more sales.
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I’m on a mission to help SaaS companies get in touch with what their customers really think and need, and what their buying triggers are. This is why I developed a proven process specifically for landing page copywriting and optimization.  

My signature TEST Framework™ ensures a structured, repeatable process for diagnosing and improving your landing page performance, while keeping a core focus on driving measurable outcomes and revenue for your business. 

This means even tiny changes to your landing page can work to increase your revenue month on month — without blowing up your ad spend.

Here's how it works:‍

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First, we define clear, measurable goals for your landing page and its role in your wider marketing ecosystem.

Then we assess your current landing page (or my initial control's) strengths and weaknesses to identify areas for improvement. 

Next, we develop and implement strategies to address identified problems and optimize the landing page for better performance.

Once the new page is implemented for testing, I measure and report on the impact of changes, ensure they align with our defined targets, and iterate for continuous improvement.

My sole focus is to drive measurable ROI from your landing pages, and I'll show you exactly how we can do this on our initial 15-minute consult call.
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‍Looking for a guest speaker for your podcast or webinar? Get in touch‍

Zoho PageSense Webinar
Leading the CRO Masterminds series for Zoho, I explored how customer research can improve all the moving parts of your business. We looked at how to collect this data, how to decide which messages will drive conversions, and a few examples of how leading brands are applying customer research to their pages.

Click to listen >>

Yours in Marketing Podcast
A fun discussion with Blake Emal on the Directive Consulting podcast, where we talked about copywriting, branding, how to avoid “boring” copy, and my SNACKS framework for conversion copywriting that helps get results for SaaS and B2B companies.
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Click to listen >>

The Copywriter Club Podcast
Slightly nerve-wracking to be interviewed by my copywriting mentors - but here it is! We talk about how I fell into copywriting, how I grew my business while I was travelling between 20 countries, and how I approach the art and science of conversion copywriting from a framework perspective.
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Click to listen >>

‍A little more about me
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I’ve written for a ton of big brands as diverse as Stripe, FedEx, Biteable, Datacom, Culture Amp, and Avocados from Mexico.

• I've been trained by world's top direct response and conversion copywriters, as well as sales, positioning, and marketing experts that you've definitely heard of
  My life goal is to never stop learning. I invest in exclusive mastermind groups and coaching every year, so I can understand exactly what's working in SaaS marketing to drive revenue right now.
• I dusted off my English degree, just for you!
  Knowing all the grammar rules means I can BREAK them. Effective copywriting involves pushing the boundaries of what’s “proper” in favour of “what works”.
• I’m a qualified paralegal with a background in corporate law
  Have you ever had to account for your workdays in 6-minute blocks? I have. After being in legal, project management is a cinch.
• I’ve worked with a diverse range of companies from digital agencies, to enterprise tech giants, to small startups
  ‍I’ve done a lot of research, for a lot of years, for a lot of stuff. And I’m lots of fun at parties. Remind me to tell you how to optimize the bacteria in your silage stacks to keep your cows healthy.
• I’m addicted to Mexican food
  It’s not particularly relevant to copywriting. I just thought you should know :)