B2B SaaS Copywriter
Convert more leads into paying customers with better copy and smarter optimization

Ever get the feeling you're losing a ton of great leads?

I specialize in helping SaaS companies to create outstanding landing pages that
drive maximum ROI.

Saas Copywriter
Saas Copywriter
Saas CopywriterSaas Copywriter

Too many SaaS businesses struggle to speak human and create the emotional connection in their copy that ultimately leads to more sales.

I’m on a mission to help innovative SaaS brands like yours find the right message and make it easy for people to say YES to doing business with you.

Here’s how we can get started working together...

Too many B2B and SaaS companies struggle to speak human and create the type of emotional connection in their copy that ultimately leads to more sales.

I’m on a mission to help innovative businesses like yours find the right message and make it easy for people to say YES to doing business with you. Here’s how we can get started working together...

Saas CopywriterSaas Coywriter
Conversion Copywriter
Saas CopywriterSaas Copywriter

Copywriting & Optimization Services

If you're basing your landing page optimization efforts on random
ideas, you're unlikely to see amazing results.

But with the right strategy, optimization can have a huge impact
on your business.

Like, Godzilla in platform heels HUGE.

Saas Copywriter

Growth & Optimization Services

Brand voice and persuasive copy can have a huge impact on your business.

Like, Godzilla in platform heels HUGE.

Saas CopywriterSaas Copywriter
SaaS Copywriter

Website & landing page copy

If writing a high-performance landing page was simple, you wouldn't need me

My copywriting process digs deep into customer analysis, behavioral design, and data-driven messaging to help your key landing pages hit critical KPIs and reduce CPA.

  • Ditch the tech jargon and speak directly to your customers’ existing problems and needs
  • Strike the right balance of purpose and personality on the page to motivate more people to take a free trial or book a demo
  • Get the highest possible ROI on your landing pages by optimizing month on month
SaaS Copywriter

Fractional copywriting  

It's like hiring an in-house copywriter, but waaaay better!

Get a flat rate monthly copywriting subscription that you can pause or cancel at any time.

  • Say goodby to complicated proposals, unreliable freelancers, and inflexible retainers
  • Get priority access to a skilled conversion copywriter for your team (oh hi, that’s me!) on demand.
  • Perfect for startups looking to drive faster business growth, and mid-market to enterprise SaaS who understand the importance of conversion-focused copy
SaaS Copywriter

Email copywriting

Stop losing great leads, and tap into the full potential of your emails!

Stand-out emails (still) drive more revenue than any other type of marketing, with an average ROI of $40 for every $1 spent.

  • Get onboarding, nurture, and retention emails that turn more leads into paying customers
  • Dig into your customer data to create engaging emails that drive more clickthroughs, signups, and demos
  • Test and optimize your business-critical emails each month to get the highest possible ROI

Looking for a SaaS copywriter who understands why CPA, SQLs, and ROI keep you awake at night?

You’re in the right place.

Rachael here!

You can think of me as your secret agent uncovering the quirky, cool, and interesting things about your SaaS product that make your customers love you.

I specialize in developing conversational messaging, copywriting, and content for growth-focused SaaS and B2B companies who want to stand out in their market.

  • I get results
  • I'm modest too ;)
  • I’m a friendly expert, equipped with a good sense of humor and a whole lotta love for helping businesses thrive
  • My systems and processes ensure you know what's going on at every step when we work together — and every project gets delivered on time and on budget
Saas Copywriter

It has honestly been such a joy to work with you, and the data does not lie when we look at how successful this project has been.

The content you have created has helped contribute to a +105% YoY increase in our total number of search rankings, with a huge +889% YoY increase in our website ranking in positions 0-3.

This has led to a +84%YoY increase in visits to the blog, and generated a humungous +1,416% YoY increase in direct sign-ups from the blog


Catherine Lux

Former Head of Content, Amazon

Saas Copywriter

We cooperated with Rachael on several large-scale copywriting projects, as well as ongoing writing assignments for our corporate blog and case studies.

The results have always been fantastic, and I highly recommend Rachael as a creative and competent copywriter


Martin Konrad
CPO and Co-founder, Worksuite

Saas Copywriter

I worked directly with Rachael on an email project and let me tell you about the heart and talent in this copywriter!

She’s more than a copywriter: she’s a strategist and valued partner. Rachael thinks of angles you didn’t and creates compelling email campaigns that lead to massive results. Hire her now before she’s completely booked!


Val Geisler

CEO, Fix My Churn

Ready to talk about customers, conversion, and all the other good stuff?

Saas Copywriter
Thanks, I'll be in touch with you shortly!
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