Freelance B2B SaaS Copywriter & Content Writer


I work with established B2B SaaS companies to create content, website copy, case studies, and emails that attract better leads, increase conversions,
and grow revenue.

Saas Copywriter
Saas Copywriter
Saas CopywriterSaas Copywriter

Too many SaaS and tech companies struggle to speak human and create the type of emotional connection in their copy and content that ultimately leads to more sales.

I’m on a mission to help innovative SaaS brands like yours find the right message and make it easy for people to say YES to doing business with you.

Here’s how we can get started working together...

Too many B2B and SaaS companies struggle to speak human and create the type of emotional connection in their copy that ultimately leads to more sales.

I’m on a mission to help innovative businesses like yours find the right message and make it easy for people to say YES to doing business with you. Here’s how we can get started working together...

Saas CopywriterSaas Coywriter
Conversion Copywriter
Saas CopywriterSaas Copywriter

Growth & Optimization Services

Conversion copywriting and customer-led, SEO optimized content can have a huge impact on your business.

Like, Godzilla in platform heels HUGE.

Saas Copywriter

Growth & Optimization Services

Brand voice and persuasive copy can have a huge impact on your business.

Like, Godzilla in platform heels HUGE.

Saas CopywriterSaas Copywriter
SaaS Copywriter

Content &
Case Studies

On-brand, authority-building content that establishes your expertise in a competitive market

It's not enough to just create content. Every piece you publish needs to be way ahead of your competitors. And I can help.

  • Create SEO-focused, data driven content to ensure your website attracts customers at every stage of awareness
  • Maximize your content results with original quotes and contributions from industry experts in every blog.
  • Interview your best customers to develop intriguing, conversion-focused case studies
SaaS Copywriter

Website & Landing Page Copy

Wish your website connected with your ideal customers?

My process blends customer analysis, strategy, and data-driven messaging so your website becomes a rockstar salesperson that sells your services 24/7.

  • Speak directly to your customers’ pains and desires, counter their objections on the page, and motivate them to take the next step
  • Strike the right balance of purpose and personality in your copy to connect with your audience
  • Establish your product as the perfect solution for your ideal customers
SaaS Copywriter

Brand Messaging Strategy

Find your brand's voice, capture your company's personality, and attract more of your ideal customers

Are you having a difficult time explaining what your SaaS product IS and DOES?
If that's a yes — it's time you got your brand messaging dialed in.

  • Find the messaging that will resonate with your ideal customers and differentiate you from competitors
  • Discover the real reasons people love your product and tell their friends  about you
  • Describe your product's features, benefits, and value in a way that's easy for people to understand

Looking for a freelance SaaS writer who understands why acquisition and churn keep you awake at night?

You’re in the right place.

Rachael here!

You can think of me as your secret agent uncovering the quirky, cool, and interesting things that make your customers love you.

I specialize in creating conversational messaging, copywriting, and content for SaaS and tech companies who are ready to stand out in their market.

  • I get results
  • I'm modest too ;)
  • I’m a friendly expert, equipped with a good sense of humor and a whole lotta love for helping businesses thrive
  • My systems and processes ensure you know what's going on at every step when we work together — and every project gets delivered on time and on budget
Saas Copywriter

Rachael has written some of the most popular stories on our blog; content that not only piques the interest of our audience but keeps them coming back for more and on a regular basis.

With her help, we have seen a rapid increase in newsletter sign-ups and lead conversions.


Derek Erwin

Lighter Capital

Saas Copywriter

Neil Gaiman said that to be a successful freelance writer, you need only two of the following three attributes: you need to be:

Reliable,
Good at writing, or
Friendly

Fortunately, Rachael is all three.


Ben Stephenson

Biteable

Saas Copywriter

I worked directly with Rachael on an email project and let me tell you about the heart and talent in this copywriter!

She’s more than a copywriter: she’s a strategist and valued partner. Rachael thinks of angles you didn’t and creates compelling email campaigns that lead to massive results. Hire her now before she’s completely booked!


Val Geisler

Fix My Churn

Ready to talk about customers, conversion, and all the other good stuff?

Saas Copywriter
Thanks, I'll be in touch with you shortly!
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