Copywriting Services

Customer-focused. Customized. Conversion-optimized.

My process

SaaS copywriting, if it’s going to be successful, involves thorough research on your customers.

We’ll have a short initial call to talk about your business and your goals. If we’re a good fit to work together, I’ll send you a proposal outlining what we’ve discussed, plus a firm quote. No unexpected $$ surprises along the way!

Before I begin any project, I’ll interview some of your best customers. I’ll also research your brand voice, style, and competitors.

Once this is complete, I plan and write — turning research into copy that’s finely tuned to fit your products and yours alone. Oh, and I’ll keep you updated so you know your project is on track.

Once your copy is written...

I won’t love you and leave you. I like to think of the companies I work with as partners, and it’s exciting to be able to see the growth of the businesses I work with.

I offer a full design service with all of my copywriting packages. I work in partnership with Xador Labs who have 15 years of experience designing for the world’s top advertising agencies. So you’re in good hands!

For landing pages and email sequences, I offer A/B testing options and iteration services that can be continued on a long-term basis so we can see exactly what needs to be improved for greater conversion rates.



Straight up answers to those sticky questions…

Why do I need a conversion copywriter?

SaaS copywriting requires a good technical understanding, knowledge of industry jargon and subscription-based business models, plus the enthusiasm to want to dig deeper into how to bridge the gaps between specific products and their customers using language that resonates with them. 

Conversion copy can help unravel mysteries like why your customers are churning like crazy, and how to make them stick around.

What sort of content projects can you help me with?

Blogs, articles, ebooks, and whitepapers.

I can also help you interview customers to get better testimonials and case studies that you can use as evergreen lead generation and sales tools for future prospects.

Can we talk about…payment?

Sure, let’s get that outta the way!

All projects require a 50% deposit, with instalments either at specified milestones or on final delivery of your completed project.

I prefer payment via credit card with Stripe.

How can we keep in touch during a project?

We’ll keep in touch using email or Slack. If something’s urgent or needs more clarifying, we can connect on a call using Zoom.

Reach Me

I work remotely from all sorts of weird places, but New Zealand is my home base

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