Finding your brand voice as a SaaS startup

Finding your brand voice as a SaaS startup

I’m on a typical phone call with a prospective client. The conversation goes something like this: Me: What sort of tone are you seeking for your copy? What does your brand voice sound like? Client: Well, uh…we don’t really have a tone of voice or anything. Can...
Case Studies – Your Supercharged Marketing Weapon

Case Studies – Your Supercharged Marketing Weapon

If you’re a business owner, chances are you have happy customers willing to give you some great testimonials. You might be wondering how you can take these success stories further and use them as conversion tools to increase your leads and sales. Case studies are one...
Why bots mean business

Why bots mean business

The golden rule of marketing is to engage with your customers in the places they spend the most time. Today, most of us spend a LOT of time pretending to work while we’re (not so) secretly checking out our social feeds every five minutes. It’s a bad habit, but one...